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The Movement of Us

The Reuben Avenue ethos was founded on five principles – sustainability, exploration, connectivity, simplicity and social responsibility.  

And like the warp and weft on a loom, these principles are woven into the fabric of our business. They are the foundation on which every element of our business has been built; these five principles are our North Star.  

Sustainability – everything in the fashion world leaves a footprint, so we deliberately chose only natural and recycled materials for our collection. Our carbon footprint is carefully considered, inspiring our design process, and where we source and produce. Giving back to the community and using local vendors is at the heart of everything we do.

Exploration – we see life as a journey of exploration, the wonder of our galaxy and planets have inspired and guided us – from the creation of the brand, our logo, and our design aesthetic with its progressive, futuristic edge.

Connectivity– our lives are more connected than ever, and thanks to technology, it’s driving exploration in how we work and live in so many new ways. The Reuben Avenue team work as a virtual fashion business creating a brand for people who work in a virtual world too. This is the future of working and living smart.

Simplicity – our luxurious, hand-crafted collection is simple, easy-going and timeless in its aesthetic. Our collection fosters a seamless transition of desk-to-out clothing for work, life and travel.

Social Responsibility – we are committed to donating €3 from the sale of every piece of clothing to support global causes with a focus on sustainable living and making our planet a better place to live.

We take our social and sustainable responsibility as seriously as our love of our planet. These principles inspire our actions and make this brand bigger than the Reuben Avenue team and our clothing – it is the Movement of Us.  

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Size Guide

Please refer to the sizing below to match your size with Reuben Avenue’ sizing chart.

SIZE

 

XS

S

M

L

UK

 

6-8

8-10

10-12

12-14

US

 

2-4

4-6

6-8

8-10

IT

 

38-40

40-42

42-44

44-46

FR

 

34-36

36-38

38-40

40-42

DAN/GER

 

32-34

34-36

36-38

38-40

RUSSIA

 

40-42

42-44

44-46

46-48

AUS

 

6-8

8-10

10-12

12-14

JPN

 

5-7

7-9

9-11

11-13

KOREA

 

44-55

55-66

66-77

77-88