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In our quest for friction-free clothing with extreme comfort, we discovered the magic of one of the world’s oldest, more revered fabrics – linen. And we’ve become just a little bit obsessed with the incredible benefits of this fabric. 

We’re all familiar with the beautiful simplicity of this premium, natural yarn, but linen is more than just a fabric – it harnesses properties that make wearing it not only good for the planet, but numerous health benefits have been scientifically proven too.

With its long, culturally dense history, the manufacturing of linen in Ireland, once a thriving trade, lends this beautiful yarn strength, quality and historical significance.

And suddenly, your attire for globetrotting, hotel-wearing and day-to-night ease just got a little bit more interesting. Wearing Reuben Avenue linen will take you to new levels of comfort, but the magic of wearing it doesn’t just stop there…

Some out of this world facts:

  • Wearing linen balances your body temperature by regulating the skin-air heat exchange. This is due to its high thermo insulation qualities. When the weather is hot, the temperature between the body and the linen is 3 - 4 degrees below the air. And when it’s cooler, the fabric carefully saves the body’s heat.
  • Linen fabric has rare bacteriological properties. It’s a natural antiseptic, kills bacteria, reduces inflammation, helps rid skin conditions like dermatitis or eczema, and is thought to have healing properties for arthritis too.
  • Linen textiles are the oldest in the world, with use of the flax plant believed to date back to approximately 8,000 BC when the ancient Egyptians first started to use linen for clothes and bedding. In Ireland, flax has been grown and linen woven, since ancient times.
  • Linen has more natural texture than cotton, though it’s silkier with high luster. The more linen is washed, the softer and smoother it becomes.
  • Scientists have found that sleeping in linen helps you fall asleep faster, sleep deeper and wake up happier.
  • Linen fabric has a light massaging effect on the skin, thanks to the microscopic breaks throughout the fabric, and because it is anti-static, it can even help soften and preserve the skin, thanks to its natural PH balance.
  • Linen can gain up to 20% moisture before it feels damp. 
  • Linen is environmentally friendly, fully biodegradable and a renewable resource,

Our linen is sourced in Ireland and crafted into Reuben Avenue’s core collection in Dublin. Ireland has one of the world’s richest linen heritage and is still considered the best linen in the world today. In the 18th and 19th Centuries, almost every town or village had a mill or factory, and by 1921 there were nearly 27,000 looms and over 70,000 employed in Ireland in the linen industry, Today, only a handful of skilled, specialist linen makers remain, where the art of creating only the best linens using long-established skills are perfected in every way. Producers may be minimal but worldwide demand for this premium fabric is high, and among royalty and upper-end hotels, fashion brands are flocking to Ireland to source this incredible yarn.

Wear your Reuben Avenue from bedroom to boardroom, from home office to client dinner. And get ready to fall hard for its magic.


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Size Guide

Please refer to the sizing below to match your size with Reuben Avenue’ sizing chart.

SIZE

 

XS

S

M

L

UK

 

6-8

8-10

10-12

12-14

US

 

2-4

4-6

6-8

8-10

IT

 

38-40

40-42

42-44

44-46

FR

 

34-36

36-38

38-40

40-42

DAN/GER

 

32-34

34-36

36-38

38-40

RUSSIA

 

40-42

42-44

44-46

46-48

AUS

 

6-8

8-10

10-12

12-14

JPN

 

5-7

7-9

9-11

11-13

KOREA

 

44-55

55-66

66-77

77-88